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The Moo Master

As today's world moves towards more cloud based solutions, it's not always easy to find an all-in-one solution to a business problem. We focus on business development. finding new, creative and innovative ways to use different IT systems to enhance and automate business processes. We're happy to share our knowledge and solutions we've come up with over the years to some of those unique IT/Business problems.

Personalized Javascript popups using Woopra segments and triggers

Create javascript popups using Woopra segments and triggers

Everyone who’s serious about driving higher sales and subscriptions on their website has experimented or has already implemented some form of popup technology. While there are some quality middle-ware applications on the market (optinmonster & Sumome), none of them we have found can create a popup which can be customized ...

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6 Affordable inbound marketing solutions for SMBs

6 Affordable Inbound Marking Solutions

For most SMB’s it’s hard to find affordable inbound marketing solutions which suits their exact business requirements and are flexible enough to fully customize internal workflow requirements. In any inbound marketing solution, you want to have the flexibility to analyse and then act on the data you’re collecting to improve your business ...

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Integrating WordPress and Salesforce using Mailchimp

Wordpress to Salesforce

Syncing lead data into a CRM like Salesforce isn’t always a simply task without any background in programming and the in depth knowledge on how to use an API or write your own custom code. While there are lot of useful guides on creating Salesforce Web-to-lead forms, there are times when the ...

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Send events to Woopra using GTM

GTMWoopra

When implementing Woopra, it’s likely that you’re going to want to send more than just Page View data about your visitors. Using Woopra event tracking (very similar to Google Analytics event tracking) we can send events to Woopra in order to build a stronger profile about the actions of each ...

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Lead Revisit Notifications using Woopra

Lead Revisit Notifcations

Woopra has already expanded the way we can integrate and automate our website with other business systems, now it’s time to take it a bit further and setup lead revisit notifications every time a lead who meets certain criteria comes back onto our website. This is also applicable for any ...

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Identifying visitors in Woopra using GTM & Form Variables

Identify users in Woopra using Forms

Continuing on from Part 1: Identifying visitors in Woopra using GTM & URL Variables, we’re going to now look at how to identify visitors in Woopra using GTM to extract form field variables before or after a form has been submitted. Implementation time: 30 minutes Prerequisites: Woopra installed and running Google ...

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Identifying visitors in Woopra using GTM & URL Variables

Identify Visitors in Woopra using URL variables

To get the most out of Woopra you want the ability to identify as many visitors as possible on your website so you can track their every movement and gain better analytics into how certain visitors behave. Woopra has already written some quality documentation on sending visitor information to identify customers, ...

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What is Woopra & how does it work ?

Getting started with woopra

What is Woopra ? Earlier this week we discovered a fantastic new online integration tool called Woopra which takes online customer analytics and automated processes to the next level. For those who are using Google Analytics, you would know they forbid the sending of PII (Personal Identifiable Information) which has ...

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