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Identifying visitors in Woopra using GTM & Form Variables

October 18, 2015 Woopra 11

Continuing on from Part 1: Identifying visitors in Woopra using GTM & URL Variables, we’re going to now look at how to identify visitors in Woopra using GTM to extract form field variables before or after a form has been submitted. Implementation time: 30 minutes Prerequisites: Woopra installed and running Google ...

Mailchimp user tracking in Google Analytics using Google Tag Manager

October 10, 2015 Mailchimp 22

The problem: When you have great analytics on your Mailchimp email data, at times you want to also track what each individual user is doing within Google analytics for a more in-depth understanding of how each individual behaves before converting. Google has provided us with a great free tool, Google ...